- Product-market fit established
You already sell consistently — we scale what's proven, not launch-stage risk.
- Sustainable margin
Contribution covers performance media plus Revenue-Share. Without margin, growth only makes revenue more expensive.
- Clean data and fulfillment
Tracking, attribution and logistics work — so levers can be measured and scaled without operational breaks.
- Decision-making ownership
One counterpart with a mandate. Short paths are the precondition for speed to become an advantage.
- Willingness to share upside
You want a partner with Skin in the Game — not an interchangeable agency setup on a timesheet.
For selected brands: growth in exchange for participation.
We work with a few D2C brands we truly believe in — low setup fee, high Revenue-Share. No pitch, no agency choreography: growth as a shared project.
Who it's a fit for — and who it isn't.
We only take on a handful of brands in parallel. For the model to work both ways, we look at five criteria — honestly, in both directions.
- Pre-launch, unvalidated
Without sales data, Revenue-Share has no base. First product-market fit, then scale.
- Margin too thin
If media spend and participation eat the margin, growth hurts the business instead of carrying it.
- Agency-hopping, monthly notice
Participation needs a multi-quarter horizon. If you want to switch every few weeks, an hourly model fits you better.
- Growth on the side
Without clear internal ownership, any campaign fizzles. We need someone pulling from inside.
- Pure reporting need
If you want weekly slides instead of operational levers, classical performance agencies fit better.
Four transparent steps.
- 01
Audit
We look at brand, margin, funnel and data. If the lever isn't there, we say no — that's part of the deal.
- 02
Growth thesis
We formulate a clear thesis: where the next jump comes from and which levers trigger it.
- 03
Build and execute
Performance media, creative, funnel, retention. We run in production mode and translate data into decisions.
- 04
Stay on
We stay as a partner as long as participation makes sense. No retainer theatre, no hit-and-run.
Low setup. High Revenue-Share.
Maximum Skin in the Game. We only really earn when your brand really grows — that's why we only take on projects where that lever is realistic.
- Low setup fee — we carry part of the risk from day one.
- High Revenue-Share on the business we grow together.
- Transparent measurement and traceable attribution.
- Selective: only a few brands in parallel — otherwise the model breaks.
Talk to us.
Brand, revenue tier and current stack — that's all we need for a first step. We respond within 48 hours with an honest read on whether we're the right partner.
