Sales & marketing setup + regional visibility
Go-to-market
Positioning, sales and channel strategy, pricing and offer logic, campaigns and regional awareness — so visibility at your new location turns into customers.
Cross-Border · Into the DACH region
Moving into the DACH region?
We make you visible where your location actually is — and find your staff on the ground.
The problem
New market, unknown channels, no regional access.
You're opening a location in a city in Germany, Austria or Switzerland — and you face the same question every international company faces before you: How do you become visible in this specific catchment area? Which local channels work, where does budget evaporate? And how do you reach blue-collar staff who never respond to online ads?
How we solve it
Regional market access, personal communication, our own OOH inventory.
We never work country-wide — we work at the location, in the catchment area your customers and staff actually live in.
Regional market access
We know the DACH market, we speak German, and we negotiate with local partners as equals.
Our own OOH inventory
Billboards and bus advertising in your location's catchment area — not blanket coverage, but where it counts.
Campaigns on the ground
Digital and out-of-home campaigns, geographically tailored to your region.
Local recruiting
Staffing within the daily commute radius of your location — on the channels the right people actually use.
What we deliver
Two jobs, one team.
Buscruiting & regional recruiting campaigns
Finding staff
Ideal for roles online ads barely reach: drivers, machine operators, trades, production. Bus advertising in the catchment area plus a matching recruiting campaign.
Typical situations
Three occasions where we deliver from one hand.
When a foreign company opens a location in the DACH region, it has to win orders and skilled staff in the regional catchment area at the same time. We take on the sales setup, regional visibility via bus and billboard, and the matching recruiting campaign.
01
Manufacturer with a new plant
An international manufacturer opens a plant in a mid-sized German city. We build up the German sales channel and win skilled workers in the surrounding area via bus, billboard and a recruiting campaign.
- Plant launch in 6–12 months
- 50+ skilled workers needed in the catchment
- No established sales channel in DACH
02
Distributor with a new branch
A trading company opens a branch in a German region. We position the brand locally, make it visible in the catchment area and activate existing customers through regional campaigns.
- New branch or showroom opening
- Brand unknown locally
- Activating B2B or B2C customers in the area
03
Service company with a new office
A service provider opens an office in a DACH city. We take on positioning in German, regional awareness and the campaign for sales and recruiting — in parallel.
- First office in DACH
- Positioning needed in German
- Sales and recruiting start in parallel
Hypothetical examples — not real client cases.
How we work
Into the market in four steps.
- 01
Understand location & catchment
We analyse your region, the local competition and the channels that actually work.
- 02
Setup & concept
Sales and marketing setup, messages in German, media and recruiting plan for the catchment area.
- 03
Execution on the ground
OOH, bus, digital campaigns and recruiting — coordinated from one team, with our inventory.
- 04
Scale & revenue share
What works, we scale. Where it fits, we tie our fee to results.
Typical triggers
When to call us.
Three situations where our approach delivers most.
01
New location in DACH
You're opening a first location in Germany, Austria or Switzerland and have to win both customers and staff in the catchment area.
02
New plant or production site
A new plant is coming online — regional visibility for skilled staff and local buyers matters from day one.
03
Expansion of an existing DACH site
You're adding capacity, space or headcount at an existing location and need extra demand and applicants from the same catchment area.
The model
Transparent, no surprises.
We start with a setup fee and a retainer, earn a commission on OOH placement, and — where it fits — move into a revenue-share partnership. You always know what you pay for and where we share the upside.
Ready for DACH market entry?
Thirty minutes is enough to find out whether we fit your location and your plan.